advertisement.

For the promotional advertisement I wanted to keep it very simplistic, as this was my main goal for all of my products - including the music video. I used the same colour scheme and fonts as previously used for my website. This was in order to make all of my work cohesive and so that the audience would be able to recognise the artist simply by the font used, not just because of the photograph.

The photograph that I used was very simple, and i love having the brick wall behind. I feel that it's not too plain, but not busy and it reflects the video and costume. I didn't want to have a contrived photograph, so it was very simple and I wasn't posing. I think that this helped create the image that I wanted to achieve. I didn't want it to look like I was trying to be something I wasn't like many 'tween disney' singers. I wanted to be relatable to my target audience, and I feel I've achieved this. For my digipak I wanted to have a different outfit to the music video as it is very rare that an artist would wear the same clothing. However, I wanted all the media - the website, advertisement, digipak, digipak insert - to be cohesive and recognisable so decided to wear the same outfit for all of them.

I also used a 'quote' from NME, as this is what is seen on most promotional advertisements. I also put the date in which the digipak was due for release as that is a vital aspect of advertising.