music video - alternative ending.

There's no music on this alternative ending as I was unable to have just the ending of the song.

music video - out takes.

digipak insert.

digipak sleeve.

advertisement.

For the promotional advertisement I wanted to keep it very simplistic, as this was my main goal for all of my products - including the music video. I used the same colour scheme and fonts as previously used for my website. This was in order to make all of my work cohesive and so that the audience would be able to recognise the artist simply by the font used, not just because of the photograph.

The photograph that I used was very simple, and i love having the brick wall behind. I feel that it's not too plain, but not busy and it reflects the video and costume. I didn't want to have a contrived photograph, so it was very simple and I wasn't posing. I think that this helped create the image that I wanted to achieve. I didn't want it to look like I was trying to be something I wasn't like many 'tween disney' singers. I wanted to be relatable to my target audience, and I feel I've achieved this. For my digipak I wanted to have a different outfit to the music video as it is very rare that an artist would wear the same clothing. However, I wanted all the media - the website, advertisement, digipak, digipak insert - to be cohesive and recognisable so decided to wear the same outfit for all of them.

I also used a 'quote' from NME, as this is what is seen on most promotional advertisements. I also put the date in which the digipak was due for release as that is a vital aspect of advertising.

website.

I'm really pleased with the final outcome of my website as I feel it looks very authentic. I used a black & white photograph as I wanted the main focus to be on the content of the website. I was able to tie in the single & digipak on the website with use of photographs that were taken for the digipak and also the promotional banner at the top. I also included a photo on the gallery section titled 'Back To The Start photo shoot' which gave the website more authenticity.

I wanted to incorporate different aspects of what would be on a singers website by adding tour dates, blog updates, music & videos, news updates and also ways in which the target audience would be able to contact the artist. I also had an opportunity for subscribers to win a prize for joining the mailing list, as many artists tend to give away prizes via their websites.

I used a grey/mint colour for the background of all the boxes and the main writing was in purple, which i wanted to have as a colour scheme throughout the rest of my digipak and advertisement. So that each individual section of the website stood out, I used bright coloured boxes to contrast against the pastel background.

music video - second cut.