If you look at the history of music videos it is clear that music videos are new in regards to their current day form and uses. History shows that the concept of music videos started with music television such as Top of the Pops and CD:UK so that that popular artists could perform without being on location. In this sense music videos were used when bands were on tour as a way to keep a fan base.
Nowadays the majority of music videos reflect modern cultures and stereotypes that audiences find easy to relate to, this helps to promote the artists in both merchandising and their image. In modern culture music videos are a representation on society and cultural conventions. In terms of pop culture music videos of today are a reflection on different sub cultures in society and they clearly lay foundations for genre's of music and demonstrate different 'labels' that artists and audiences associate themselves with, they are a form of identification.
No comments:
Post a Comment